The Cold Hard Truth: On Sports

Walmart Takes So Called Stance On Selling UFC Fighter Ronda Rousey’s Book

Walmart Takes So Called Stance On Selling UFC Fighter Ronda Rousey’s Book

BY Matthew Long


It’s always interesting to examine how people and businesses conduct themselves, and more so where and what they decide to take a stance for. On one hand you can find petitions of well over 100,000,000 signatures to save a puppy, or over 10,000,000 signatures to fix a pot hole, but then you see people who neglect signing a petition to have a person like, former All-Star pitcher, J.R. Richard honored for his accomplishments, by having his jersey retired.

“Self-interest, or self-love, or egoism, has been more plausibly substituted as the basis of morality,” Thomas Jefferson.

Mega-store Walmart has decided to take a stand against UFC women’s fighter Ronda Rousey and not sell her new book Your Fight / My Fight from their store shelves. You can purchase a copy of Rousey’s book online from, Walmart “site-to-store” pickup, along with other distributors.

According to a Walmart spokeswoman they have “been preparing for the release of Ronda Rousey’s book My Fight, Your Fight since September 2014.” She went on to say “there are a variety of factors that [Walmart] looks at when determining what items to offer our customers.  At this point, we’ve chosen to offer this particular title to our customers online.  We will continue to watch how customers respond.”

Though their spokeswoman did not give any clarification to whether monitoring the customer response or sales would lead to the title showing up at locations near you, it is not uncommon for retailers to test items in a limited fashion before offer up finite shelf space.

So what’s the big deal? The online market for books is very competitive and Walmart falls short to Amazon, Audible, and several other book retailers in that regard. Also, in 2013 they sold former Tampa Bay Buccaneer Warren Sapp’s book, that illustrated his checkered past of violence on and off the field, along with his drug use. Walmart sold Sapp’s book in-store and online. If that’s not enough undefeated and undisputed women’s boxing champion, now retired, Laila Ali also has a deal with Walmart stores. She sells her endorsed hair care products and tools online as well as from store shelves.

I am not suggesting that there is anything wrong with their decision to not sell Rousey’s book in their stores, I just find it interesting that if they are taking a stance against violence is a contributing factor, as most reports has suggested, they have stood differently in the past. The moral high ground against violence is kind of shot down with the selling of the products for both Sapp and Ali, not to mention WWE, UFC, and other individuals and brand they have not taken the same stance on in the past.

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I also find it interesting that Walmart devotes so much time, effort, and funding to empowering women; yet one woman who has worked hard to be accomplished, in what is seen to be a man’s world, and do things that right way, that they bat their eyelashes at.

Again, it’s not wrong for Walmart to not sell any item they so choice, it just seems off putting that the reasoning does not apply to their actions. Although reports have suggested that a stance against violence is the catalyst in not stocking the book, they actions have said something to the converse.



Follow Matthew Long on Twitter @mattlongsports for updates on all things sports and entertainment, and listen to The Cold Hard Truth: On Truth radio show Tuesdays from 8:30p-10:30p EST on MRN Broadcasting powered by

Walmart Takes So Called Stance On Selling UFC Fighter Ronda Rousey’s Book
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Walmart Takes So Called Stance On Selling UFC Fighter Ronda Rousey’s Book

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