The Cold Hard Truth: On Sports

It’s Fight Week!!!

It’s Fight Week!!!

By Terrell Thomas


Its fight week, can’t you tell? This Saturday on November 18, 2016 will be the long awaited matchup between WBO, IBF, and WBO Light Heavyweight champion Sergey “Krusher” Kovalev (30-0-1, 26 KOs) and two time world champion Andre “S.O.G.” Ward (30-0, 15 KOs). This boxing affair gives us not only a matchup of undefeated fighters, but one between the virtual number 2 pound for pound fighter and the number 4 pound for pound fighter in the light heavyweight division. This is your classic “boxer versus puncher” matchup as evidenced by Kovalev’s blistering 26 wins by way of knockout in contrast with the seemingly meager 15 knockout wins by Andre Ward.

The typical, disconnected fan could easily be misled by the stat line of this fight. Hardcore boxing fans have the sense about them to read more deeply into the stat line of both fighters to discern the quality of opposition each fighter has faced and gain a realistic sense of each respective fighter. Throughout modern day history there has been monumental coverage in terms of mega fights. Spectacles such as “The Rumble in the Jungle” on October 30, 1974 pitting Muhammad Ali vs. George Foreman, Sugar Ray Leonard vs. Marvin Hagler on April 6, 1987, and even on Nov 9, 1996 which featured “Iron” Mike Tyson versus Evander Holyfield are examples of fights that had a lot on the line and garnered a lot of interest.

Point being stated is that when a mega fight was on the horizon, everyone knew about it. The sensationalism of the event captured the attention of hardcore boxing fans to the casual fans that only tune in for mainstream fights. If you were to poll a number of casual boxing fans and inquire about their enthusiasm for the Kovalev/Ward fight, what would they say? In speaking of a few examples of mega fights from the past, there was mass media coverage of the event, from start to finish. What makes this curious is that we are in the age of where social media can fuel coverage of an event and hasten it to “trending status.”

But oddly enough the coverage of the Kovalev/Ward fight has not sustained the momentum to gain this status. It is not often that we get to see a matchup between two fighters that are in the top five mythical pound for pound rankings in the world. Why isn’t there a buzz about this fight? Why aren’t droves of people making plans to purchase this pay-per-view event and attending extravagant fight parties? Are the contestants to blame? Are the promotional arms behind this event to blame? Is the state of boxing to blame, even in this age where social media can help set an event to “trending status”? Summarily we have a great matchup between two undefeated fighters. It’s fight week and sadly enough, it feels like no one knows about it.


Photo Credit – Michael Reeves / Getty Images


Follow Terrell Thomas on Twitter @terrellthomas4 and listen to The Boxing Source radio show Sundays from 7:30p-9:30p EST on MRN Broadcasting powered by

It’s Fight Week!!!
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It’s Fight Week!!!

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